The Importance of Utilizing Professional SEO Consultant Services
In 2021, there were 5.4 million new businesses formed in the United States, up from 4.4 million in 2020, and 3.5 million in 2019. That’s a lot of new baby businesses that are building during a global pandemic. A pandemic which continues to surprise us and disrupt businesses all over the world. Businesses that were formed before the pandemic had to pivot quickly to a new way of doing business. Most of them had to shift to doing business online overnight. And with all these new entities saturating the market, it shouldn’t surprise you to learn that before you’re done reading this article, more than 2000 new websites will have been created. That’s a lot of competition.
Many of these small business owners focus on operating their business, rather than developing their digital presence and marketing needs. It’s when the market is bad that business owners realize how important a marketing strategy is, and in these specific times, a digital marketing one.
Search Engine Optimization, or SEO, is the process of improving a website to increase visibility when a user searches for it on a platform like Google, Yahoo or Bing. For new businesses, there are many ways to get started with SEO services on a budget, and hiring a professional SEO consultant can help keep those costs low and ROIs high. Here are three ways an experienced business consultant can help.
Help You Understand Your Business Goals
Data drives us. What we love about numbers is they are not ambiguous. This needs to be the same with your business goals. If you want to achieve something, the goal must be SMART. Specific, measurable, attainable, relevant and timely. Working with an SEO consultant will provide an opportunity to work out what is really needed. When the campaign is producing positive results, other numbers in the business will reflect that. If you decide not to move forward with the consultant, the best thing you could have gotten out of that time is a better understanding of where you are and where you want to go. If you are interested in scheduling some time with one of our consultants to help you on this journey, please click here to schedule a Discovery Call.
Improve Your Content Strategy
Having content on your website that is user-friendly is important for creating a positive experience for your potential customers and partnerships. 82% of companies report using content marketing. This is up 12% from 2020 which translates into people are consuming more content and businesses are recognizing the consumers are hungry and need to be fed. It’s important to keep in mind who your audience is, and cater your content to them. Generally speaking, the average person is spending seven hours a day consuming content. Benefits of a catered content strategy are attracting higher quality leads, driving traffic to your website, and increasing brand awareness.
Access To More Promising Keywords
It is important to focus your marketing efforts on the target audience the company aims to reach. An experienced SEO business consultant will have the ability to provide keyword research relevant to reaching your business goals. Going back to those SMART goals established in the Discovery Call will give you insight into what keywords would be appropriate to build your content and digital marketing efforts around. If you’re new to keywords, keywords are words or phrases people use on search engines. There are over 5.4 million Google searches per minute and people are not just using Google to access information. Google dominates the search engine market with a 92.05% share across all platforms as of February 2021. It is followed by bing (2.69%), Yahoo! (1.47%). There is a lot of competition and every marketing dollar counts. Having someone who has experience identifying keywords that will convert users is essential. This is part of the foundation of a successful SEO strategy. Don’t waste time building your content and digital marketing campaigns around keywords that won’t bring you closer to reaching your SMART goals.
Whether you are a new or seasoned business, working with a professional marketing consultant has its benefits. It can help you save time instead of figuring things out on your own, you can delegate those tedious and drawn out tasks, you got someone in your corner that knows if you’re successful, they are successful. We love helping businesses get started on their journey to building a sustainable business that their customers know and love. When you’re ready to have a meeting, reach out to schedule a discovery call. We look forward to speaking with you.